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Our Vision for Reliable Virtual Support
Empowering Clients with Structured Excellence
A Foundation Built on UK Standards
Structured Support for UK Businesses
NoVAra Virtual Staffing Ltd was founded to bridge a clear gap in the virtual assistant market. Our founders recognised that UK businesses need more than just remote support - they need reliability, measurable results, and strict alignment to UK standards. With over 25 years of combined expertise in HR, operations, business management, and client service, we have built a company focused on professional excellence. Our vision is simple: deliver virtual staffing solutions that are as dependable and structured as any leading UK-based business team.
The story of NoVAra began with firsthand experience of the frustrations that come with freelance or home-based support - ranging from patchy service and weak data security to missing UK compliance. By assembling a team of professionally selected, office-based Filipino Virtual Assistants who work in UK business hours and are supported by operational leaders, we have redefined what businesses can expect from outsourced support. This structured approach ensures every client benefits from clear communication, ongoing performance tracking, and the peace of mind that comes with full GDPR compliance. Our foundation is built on consistent execution and partnerships that drive long-term operational improvements for UK clients.
Values Driving Consistent Excellence
Our core values shape every aspect of how we deliver results. At NoVAra, professional excellence, teamwork, reliability, and a commitment to nurturing both our people and our client relationships underpin our approach. We operate in strict alignment with UK business hours, meaning our clients never face the frustrations of misaligned schedules or response delays.
We uphold the highest standards in UK data protection by training every VA in GDPR-compliant processes and by employing advanced performance monitoring systems. Uniquely, our VAs are fully employed, work from a central office under the supervision of a dedicated operations team, and follow predefined KPIs to create measurable impact for clients. This structure drives consistent process optimisation, enhances data security, and enables you to maintain full operational control at all times.
Every NoVAra client experiences the benefits of transparent reporting, clear accountability, and the confidence that comes from partnering with a team that prioritises UK regulatory standards. Our mission is to help you gain efficient, cost-effective support while strengthening compliance and delivering lasting improvements across your business operations.
Leadership Team
Strong leadership, deep industry knowledge, and a passion for service excellence set the tone at NoVAra Virtual Staffing Ltd. Our founders' expertise in HR, organisational development, behavioural psychology, and international business ensures every client receives proactive, compliant, and efficiently managed support. The guidance of our leadership team drives continuous improvement, transparent communication, and a relentless focus on measurable client outcomes.
Ruby Pacis Parry
Co-Founder & Client Success Director
(Strategy, UK Client Partnerships, Quality Assurance)
Ruby Pacis Parry draws on nearly three decades of HR and operations leadership across international markets. Her advanced qualifications in educational leadership, business administration, and organisational development enable NoVAra to deliver expertly selected, UK-trained Virtual Assistants. Ruby's strategic direction secures high performance, robust training, and dependable VA-client partnerships, driving meaningful operational results.
Gregory S. Parry
Co-Founder & Client Relationship Director
(Wellbeing-led Leadership, Client Experience, Communication Standards)
Co-founder Gregory S. Parry brings extensive international experience in behavioural psychology, compliance, and leadership. Holding a Ph.D. and several master's degrees, he has led large consulting and finance teams worldwide. Gregory ensures that NoVAra operates with a strong compliance framework, excels at cross-cultural communication, and delivers measurable, UK-aligned performance for every client.
Paul Navarro
Chief Operations & Technology Director
(VA Delivery, Systems Integration, Operational Excellence)
Paul brings over 15 years of experience in virtual staffing operations, service delivery, and workflow optimisation. For the past nine years, he has led large-scale VA teams, specialising in:
• Website development and systems integration
• Automation and optimisation of VA platforms
• Building scalable workflows for Property Management and Back-Office Support
• Developing compliance-aligned operational processes
• Leading multi-department VA teams across HR, Training, IT, and Performance
He is also currently pursuing a Law degree, strengthening his expertise in compliance, policy, and organisational governance.
Jeff Magat
Talent Acquisition & People Operations Director
(Recruitment, HR, VA Coaching, Behavioural Competency)
Jeff is a Psychology graduate with more than 10 years of experience in hybrid HR management, remote recruitment, and VA performance leadership. His expertise includes:
• High-volume and specialised VA recruitment for multiple industries
• Psychology-informed screening and behavioural competency assessment
• Performance management and KPI-based coaching
• Training and supporting VAs in UK-aligned communication and service standards
• Building strong VA-to-client role alignment for long-term retention
He has led HR, recruitment, and VA management teams across multiple service niches and is known for his people-centric, performance-driven leadership style.
